Mount Everest Overview and Information

With a peak elevation of 29,035 feet (8850 meters), the top of Mount Everest is the worlds highest point above sea level. As the worlds highest mountain, climbing to the top of Mount Everest has been a goal of many mountain climbers for many decades. Geography and Climate Mount Everest is located on the border of Nepal and Tibet. Mount Everest is part of the Himalayas, the 1500-mile–long (2414-kilometer–long) mountain system that was formed when the Indo-Australian plate crashed into the Eurasian plate. The Himalayas rose in response to the subduction of the Indo-Australian plate under the Eurasian plate. The Himalayan mountains continue to rise a few centimeters each year as the Indo-Australian plate continues moving northward into and under the Eurasian plate. The peak of Mount Everest has three somewhat flat sides; it is said to be shaped like a three-sided pyramid. Glaciers and ice cover the sides of the mountain. In July, temperatures can get as high as nearly zero degrees Fahrenheit (about -18 degrees Celsius). In January, temperatures drop to as low as -76 degrees F (-60 degrees C). Names of the Mountain Local names for Mount Everest include Chomolungma in Tibetan (which means Goddess mother of the world) and Sagarmatha (which means Ocean mother) in Sanskrit. Indian surveyor Radhanath Sikdar, part of the British-led Survey of India, determined in 1852 that Mount Everest was the tallest mountain in the world and established an initial elevation of 29,000 feet. The mountain  was known as Peak XV by the British until 1865 when it  was named after Sir George Everest, who served as the Surveyor General of India from 1830 to 1843.   Expeditions to the Top of Mount Everest Despite the extreme cold, hurricane-force winds, and low oxygen levels (about one-third of the oxygen in the atmosphere as at sea level), climbers seek to successfully climb Mount Everest every year. Since the first historic climb of New Zealander Edmund Hillary and Nepalese Tenzing Norgay in 1953, more than 2000 people have successfully climbed Mount Everest. Unfortunately, due to the hazards and rigors of climbing such a dangerous mountain, over 200 have died attempting to climb—making the death rate for Mount Everest climbers about 1 in 10. Nonetheless, in the late spring or summer months (the climbing season), there can be tens of climbers attempting to reach the peak of Mount Everest each day. The cost to climb Mount Everest is substantial. The permit from the government of Nepal can run from $10,000 to $25,000 per person, depending on the number in a group of climbers. Add to that equipment, Sherpa guides, additional permits, helicopters, and other essentials, and the cost per person can be well over $65,000. 1999 Elevation of Mount Everest In 1999, climbers using GPS (Global Positioning System) equipment determined a new height for Mount Everest: 29,035 feet above sea level, seven feet (2.1 meters) above the previously accepted height of 29,028 feet. The climb to determine the accurate height was co-sponsored by the National Geographic Society and Bostons Museum of Science. This new height 0f 29,035 feet was immediately and widely accepted. Mount Everest vs. Mauna Kea While Mount Everest can claim the record for the highest point above sea level, the tallest mountain on earth from the base of the mountain to the peak of the mountain is, in fact, Mauna Kea in Hawaii. Mauna Kea is 33,480 feet (10,204 meters) high from the base (at the bottom of the Pacific Ocean) to peak. However, it only rises to 13,796 feet (4205 meters) above sea level. Regardless of this competition, Mount Everest will always be famous for its extreme height that reaches nearly five and a half miles (8.85 km) into the sky.

Alcoholism The Misuse And Addiction - 1361 Words

Alcoholism: The Misuse and Addiction â€Å"I know my limit†, â€Å"Just one more drink†, and â€Å"I’m not drunk† are common phrases people often associate with being an alcoholic. While is true that some alcoholics can use such phrases, that is not what makes them an alcoholic. Alcoholics or rather anyone who happens to drink a little too much, are marked as being alcoholics. But what does it really mean to be an alcoholic? Or better yet, what does it mean to suffer from Alcoholism? Over the years, a controversial issue has been whether or not alcoholics should be blamed for their misuse of alcohol, or it the addictive factors within alcohol itself that leads to this type of behavior. On the one hand, some believe that Alcoholism is a chronic†¦show more content†¦This dependence occurs because, according to clinical nutritionist Dr. Charles S. Lieber of the Section of Liver Diseases and Nutrition from the Alcohol Research and Treatment Center, ethanol affects the most essential functions of the body, and takes up an alcoholic’s calorie intake, which creates this dependent like state for survival within an alcoholic (60). Ethanol plays a key role as to why Alcoholism is a disease. A disease is a condition in which the body’s normal functions are impaired [weakened]. Understanding how ethanol affects the body is essential because these affects are what causes the urge to drink as the dependence on alcohol itself. While there is evidence to suggest that Alcoholism is an addicting disease that alcoholics should not be blamed for, many will probably disagree with this assertion. For example, as Nick Heather who is a Professor of Alcohol and Other Drug Studies of the Department of Psychology points out, Alcoholism is a behavioral disorder (or any form of behavior that is considered abnormal or inappropriate), rather than a disease (323-324). Heather also believes that calling Alcoholism a disease no longer works (323-324). Heather uses his own personal experience with his addiction to nicotine as a way to suggest that Alcoholism is not a disease. He discusses how he was able to overcome his addiction, and believes that smoking and drinking are equally addicting. He concluded that since smoking is not considered a disease and it

Perception free essay sample

I wasn’t born with a life threatening disease. I wasn’t born with a disability that made it impossible to perform daily activities. But I was born with Posterior Hyperplasty of the Primary Vitreous, or blindness in my right eye. I was also born with compromised vision in my good eye. This might seem like a terrible challenge but it has not been. This is due to the fact that, as my pediatric ophthalmologist told me when I was five years old, I have very poor sight but excellent vision. In other words, my brain has been able to interpret whatever information my sight gives it so that I can see the world as well as people with perfect vision. I live a totally normal life and have even participated and excelled in water polo. This situation has provided me with a very valuable lesson, teaching me that my perception of life is what is most important. We will write a custom essay sample on Perception or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I know that if I meet challenges with a positive attitude, I can overcome anything and that when something bad happens or when adversity strikes, the outcome will depend on how I perceive the problem and what I decide to do with that perception.

Macbeth And Machiavelli Essays - Characters In Macbeth,

Macbeth And Machiavelli From top to bottom of the ladder, greed is aroused without knowing where to find ultimate foothold. Nothing can calm it, since its goal is far beyond all it can attain. Reality seems valueless by comparison with the dreams of fevered imaginations; reality is therefor abandoned. "Many have dreamed up republics and principalities that have never in truth been known to exist; the gulf between how one should live and how one does live is so wide that a man who neglects what is actually done for what should be done learns the way to self destruction rather than self-preservation." Italian political philosopher Niccolo Machiavelli (1469-1527) states that greed leads men to their downfall, a concept which is paralleled with Shakespeare's play, Macbeth. This play is the representation of human society in which Macbeth represents man. The play opens with 3 witches who honor Macbeth with three titles: "Thane of Glamis" (his present title), "Thane of Cawdor" (his son to be announced title) and the prophecy that he will be "king hereafter." Macbeth who is roused by his vaulting ambitions, lust for power, tempted by these titles, murders his rivals to the throne with his wife. As a result of his ruthless quest for power leads him to his fate. Erich Fromm (1900-1980), a psychologist once stated "greed is a bottomless pit which haunts man in an endless effort to satisfy the need without ever reaching satisfaction. He who comes along greed is condemned to this bottomless pit." Shakespeare demonstrates that greed that harms others, destroys the holder: mentally and morally, and eventually leads to ones ultimate destruction. When man is driven by greed to achieving their goal, they are stripped away of their morals and ethics. Macbeth is fighting a war, a deadly game where man takes advantage of others to win and claim the title of king. "if it were done when ?tis done, then ?twere well it were done quickly. If the assassination could trammel up the consequence, and catch, with the surcease, success; that but this blow might be the be-all and the end-all here, but here, upon this bank and shoal of time, we'd jump the life to come. But in these cases we still have judgement here; that we but teach bloody instruction, which being taught, return to the plague of inventor: this even handed justice condemns the ingredients of our poison'd chalice to our own lips. " (Act I, Scene VII) Macbeth has confused feelings about murdering Duncan, his "worthiest cousin." He hesitates to murder Duncan because he is scared of the consequences which may somehow "return and plague" him. He questions to himself, "how would his new subjects react?" However, his ambition numbs the fear and the conscience concerning consequences and his morals. At this point, he is already morally degraded. Macbeth does not question the morality of the actions of what he is about to take but instead worries about the consequences he may have to face if he fails. Thus Macbeth does not fear or feel any moral remorse in committing the murder itself. "Our fears in Banquo stick deep; and in his royalty of nature reigns that which would be fear'd: ?tis much he dares: and to that dauntless temper of his murder he hath a wisdom that doth guide his valour to act in safety. There is none but he whose being I do fear: and under him, my genius is rebuked. " ( Act III, Scene II) Macbeth is irritated by Banquo, whose existence is a hinderence towards his fulfillment of the prophecies. "My lord, his (Banquo's) throat is cut; that I did for him. " (Act III, Scene II) Macbeth deals with this by murdering Banquo. However, this time he does not contemplate over whether or not to murder Banquo but the actions he takes are caprice. By the end of the play, Macbeth does not feel a bit of hesitation to taking the life of another. "Seize upon Fife; give to the edge o' the sword his wife, his babes, and all unfortunate souls that trace him in his line. " (Act IV, SceneI) Greed degrades a man's morals by blinding him of them, only allowing a narrowed vision of only their ambition. Greed destroys man from many aspects which one happens to be mentally. Although not directly, greed-driven actions bring regret and remorse and thus haunts one with guilt. The guilt thus condemns the individual of their mental coherence. "Me thought I heard a voice cry ?Sleep no more! Macbeth

Balanced Scorecard Principle

Although the concept of a balanced scorecard has been known for a comparatively short time period, it has already proven to be one of the most groundbreaking concepts of the century.Advertising We will write a custom report sample on Balanced Scorecard Principle specifically for you for only $16.05 $11/page Learn More Because of the opportunity for embracing the key elements contributing to the organisation’s sustainability and the tools for evaluating it, which a balanced scorecard provides, the specified framework must be considered one of the key inventions in economics. Owing to its focus on the creation of sustainable environment for business evolution, the balanced scorecard approach contributed to bolstering the progress of Kaplan Norton. The development of the concept of the BSC and the introduction of the personal element into its general framework can be viewed as the first step towards improving the original idea. The specified stage o f the concept evolution is also market by a significant reduction in the controversy, which the BSC approach used to be characterised by: â€Å"Balanced Scorecard (BSC) is a strategic performance measurement system devised after a yearlong multi-company research project† (Coe Letza 2014, p. 63). While at first, the emergence of the BSC was linked closely to only four perspectives, from which the performance of a company could be assessed, the further introduction of new factors allowed for a more adequate assessment and, therefore, a more precise location of the key problems that an organisation could face. The incorporation of the personal scorecard element into the overall framework along with the tools for assessing the overall company’s performance was another essential addition to the existing approach.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There is no secret that a company’s success hinges on the motivation of the staff (Coe Letza 2014); therefore, it is crucial that the factors contributing to the employees’ satisfaction should be included into the BSC framework. Traditionally, the BSC history is split into three key stages, the first one being the creation of the concept and its further definition. Afterwards, the stage that included the search for the ultimate BSC approach and the attempt at distilling the ideal BSC formula should be mentioned. The modernisation of the BSC principle has led to the discovery of one of the key details that made the existence of the BSC approach possible in the 21st century. To be more specific, the incorporation of the tools that allowed for a faster and more efficient information transfer facilitated the applicability of the BSC. The Rexam BSC (Coe Letza 2014) was designed at the third stage of the evolution of the BSC notion. Promoting the recognition of each and every stakeholder inv olved in the process of BSC application, the specified framework can be viewed as the â€Å"transition away from a simple stand-alone performance measurement tool to a rallying framework for core managerial processes† (Coe Letza 2014, p. 69). Consequently, the specified notion allowed for putting an even stronger emphasis on the significance of progress and the need for an organisation to evolve. The continuous development, which the transition from the BSC to the RSC is marked by, is clearly the landmark of a new era in the BSC evolution. The ability to age well can be considered one of the strongest advantages of the Balanced Scorecard approach (BSC). A recent case study has shown that the incorporation of the BSC framework into the company’s operations allows for an increase in the organisation’s productivity (Coe Letza 2014).Advertising We will write a custom report sample on Balanced Scorecard Principle specifically for you for only $16.05 $11/page Learn More Moreover, the further development of the BSC concept has allowed for â€Å"objectives previously set out in the strategic linkage model† (Coe Letza 2014, p. 71) to be attained successfully. In other words, the premises for further evolution of the company, which the latest innovations introduced to the BSC model allow for, suggest that the BSC approach can be adopted to the global environment as well as to the local ones. Since the BSC framework sets the conditions for further organisational development and puts progress at the top of a company’s priority list, it is only logical to assume that the BSC approach itself is prone to frequent updates and a consistent change. Indeed, the case study outlines that the phenomenon of the balanced scorecard requires that the latest innovations, including information technology, should be incorporated into the framework. As a result, the key processes are carried out in a much more efficient an d expeditious manner. Though the concept of the Balanced Scorecard has been created comparatively recently, it has already managed to grow into a fully developed framework for evaluating the company’s progress. More impressively, the BSC strategy helps address both the industrial processes within a company and the organisational ones, specifically, the relationships between the managers and the staff, the rates of staff satisfaction, etc. One of the greatest inventions that have recently occurred in the field of business and economics, the BSC approach must be credited for its contribution to the design of corporate sustainability principles, which are crucial for an organisation to survive, develop and prosper in the realm of global economy.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Coe, N Letza, S 2014, ‘Two decades of the balanced scorecard: A review of developments,’ PoznaÅ„ University of Economics Review, vol. 14, no. 1, pp. 63–75. This report on Balanced Scorecard Principle was written and submitted by user Mar1ana to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Balkanization (COT) essays

Balkanization (COT) essays In 1912 the term Balkanization was coined and describes the region formerly known as the Balkans. It can be defined as a region broken up into smaller and usually hostile units. The region known as the Balkans is where the Slavs meet the Germans, Greeks, and other different ethnic and religious groups. Due to the major ethnic and religious diversity the region has trouble sustaining stability. During the nineteenth century, many changes and conflicts disturbed the Balkan region. In the diplomatic history of the Balkans a change in diplomacy came across the new forces of nationalism and militarism). Rivalries in the Balkans grew after 1878 with the tension between the ethnic groups. The assassination of the Archduke of Austria-Hungary, Franz Ferdinand was the spark that ignited the war that was first between Austria-Hungary and Serbia, yet the tension in the Balkans assisted in creating the energy to the spark. World War I was inevitable in 1914 because of many different reasons. One reason is that both the governments of Austria-Hungary and Serbia believed that their character and veracity were on the line in the international population. For Austrians, a personal attack on the royal family required a strong response, especially if it concerned the Serbs. Another reason is that both governments believed that they were in high favor of winning if the war came. Th e Austrians had the Germans as allies as the Serbs had Russia; neither thought the war would spread across Europe although they all created alliances just to make sure that they had their chances reassured. A further reason is that neither side believed that their divergence could be compromised by negotiation, only one regime could rule. Fourth, each side focused on victory and not the expenses of defeat. Fifth, both governments had little fear of war. Lastly, an essential element of Greek, Serb, and Bulgarian nationalism had always been the eradication of t...

Social Law Essay Example | Topics and Well Written Essays - 2000 words

Social Law - Essay Example Link between corporate crime and Social crime Corporate crimes engage planning, tactical residency the deviance ought to be harmful to people exterior of a corporation or rather the deviance of corporate representatives ought to extend the intentions and desires of a Corporation. The deviance should be supported or abided by top administrative and/or colleagues. The prime recipient of this deviant deed is the corporation. Social crime denotes a cluster of peoples who occupy a comparable place in the economic structure of production. In that classification profession is extremely vital since it offers monetary incentives, steadiness and benefits like healthcare. Has the law’s view of the criminal responsibility of corporations changed over the years? The conclusion of the century provides a chance to mirror on legal replies to alterations in social and monetary organization. Increasing dependence on sophisticated expertise, the developing trendy terminology of risk, and endeavo rs to position the wherewithal of criminal law in opposition to business ventures are a number of the expressions of those alterations. There has developed a debate concerning probable criminal accountability for 'Millennium Bug' tragedies captures these prime features of modern life. Civil and Criminal Law Civil decree endeavors to determine non-criminal arguments for instance divergences over the connotations of contracts, land ownership, annulment, child care, and harms for individual and property denting. Civil law ought to be used since its purpose is to give a legal solution to resolve problems. Criminal decree is that organization of the decree that tackles conduct deemed so dangerous to community entirely that it is forbidden by statute, impeached and penalized by the governing body (Gardner and Terry, 17). Criminal law is a matter of enforcement looking in the sheriff viewpoint. A sheriff is a bureaucrat of the court, plus his chief purpose and role is to serve and performs the diverse legal courses and mandates issued. Secondly, Divisional and government department policies and courses are reliable throughout the court case law in the U.S. These rules are crafted and established to cover the accurate, prompt, and judicious service and implementation of all matters regarding the enforcement of consents and course. Thirdly, the FEC has private power over the public enforcement of the centralized fight against finance law. In implementing that influence, the Commission utilizes a multiplicity of techniques to uncover probable election law breaches. How crime in the streets is viewed versus how crime in the suites is viewed by society? By means of burglary and fraud as two paradigms, the judgments indicate that public viewpoints of sanction conviction and relentlessness advocated that street criminals were exceptionally credible to be caught and be judged to more harsh sentences as opposed to white-collar criminals. There is much debate on which crime sh ould be punished severely. Both crimes are perceived to receive the exact sentence and are at par. With this in consideration, there is no varying perception in crime in the suites, and it is not supposed to be changing. Question Two Functionalist verses Conflict view of change Conflict philosophers perceive social change as happening merely via infighting amid social classes. Even as, it is factual that numerous revolutions have emerged in the emergence of class plus/or cluster conflict, it is a terrific deal different from the outlook functionalists inclination. Functionalists characteristically employ the additional tangible factors, for example, population development and industrial advances as pioneering the indict

Discussion Assignment Example | Topics and Well Written Essays - 1250 words

Discussion - Assignment Example Our leader initially indicated that he was not in support of the use of Chinese parts. The advocates of Chinese parts also had their own motives and ambitions in the mix. The use of Chinese parts would have meant a higher profit margin which would have resulted in their promotions and higher salaries. However, the profits would have proven to be temporary as the consumer satisfaction would have gone down with the passage of time hence resulting in lower sales. Our leader would also have benefited in the form of a promotion if he would have returned good profits to the shareholders. Many group members knew that very well and they attempted to capitalize on the situation by using flattery. There were also some members with good conscience that looked for the benefit of the company in the long run. They insisted that we should not use Chinese parts as they were subpar and the number of customer complaints against the product would go up. However, the other group kept on bringing up the question that Japanese parts would cost us much more so we could have purchased more C hinese spare parts and stored them for later use. They showed a bright picture of praise and accolades to our leader. They emphasized that the change was necessary, and a timely action was of paramount importance. The discussion almost heated up between the opposing points of view. Our leader decided to take a break, and make a decision at a later time. The decision was made in the favor of Japanese parts as they were of high quality. He also suggested the purchase of a few amount of Chinese parts in order to find out how they work. It turned out later that using Chinese parts was a very bad

Tiffany and Co Essay Example | Topics and Well Written Essays - 250 words

Tiffany and Co - Essay Example Tiffany and Co. is a luxury and jewelry retailer. In the world of business, there are three types of goods in relation to the consumers’ income. There are inferior, normal, and luxury goods. To understand the nature of the markup of the prices of the products, it is imperative to have knowledge of the inherent patterns between different types of goods and consumer behavior. As such, Tiffany and Co. is justified to charge high prices for the products. The reason behind this lies on the classification of luxury goods. Such goods have an income elasticity demand (YED) greater than 1, as indicated below. Figure 1: The Income Elasticity Demand for Tiffany and Co. Products (BOONE, 47) The graph above illustrates the behavior of luxury goods in relation to consumer behavior. As the consumers’ income increases, demand for the product increases; hence, a justification to the markup of the prices of Tiffany and Co. Additionally, Tiffany and Co. acknowledges customer service as a product. The nature of customer service matches the money spend on the luxury products. The positive correlation between the markup of the prices and the customer service explains the nature of the goods. Luxury products are not similar to basic products whereby there is need to create product awareness; hence, a perfect competition. For luxury products, there exists product knowledge for the consumers, and the products are more of a want than a need. The markup of the prices is justified because the target market is defined by their ability to utilize such products.

EasyJet E-Marketing Strategies Analysis

EasyJet E-Marketing Strategies Analysis This technical report has been order to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report was looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective was study EasyJets successful e-marketing campaigns. Chapter 2 Introduction Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The chairman Stelios Haji-loannou (Greek) founded the company this year. It is based on the US carrier SouthWest, and is low cost, no-frills model. Stelios hired an expensive brand consultancy and offered them  £100,000 to come up with one. A month later, the consultants turned up at EasyLand with magazine clippings attached to pieces of cardboard. Unimpressed by their efforts, Stelios promptly fired them. In the end, he came up with the airlines name himself. The word easy kept on coming into his head, so he decided to christen the airline EasyJet. For the company logo he went to a small local design consultancy, White Knight, which gave the airline its famous shade of orange, know as Pantone 021C, used by no other airline at the time or since. The design consultancy then created a simple set of graphics for the airlines first advertising campaign. In 1995, EasyJet starts fights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of only  £29 for one way ticket. Glasgow and Edinburgh are the first routes. The logic was simple: southern Scotland was the biggest domestic market from London for which air was a sensible alternative to road or rail. The airline opened a telephone reservations centre and took its first booking on 23 October 1995. The phone at the EasyJet telephone reservation centre started ringing and never stopped. They were in business. Two years later, EasyJet launches its website, easyjet.com. Web bookings grew from zero to 26 per cent of business within a year. On the first day of trading during one promotion, 13,000 seats were sold, believed to be a record for the most commercial transactions carried out on the internet in 24 hour period. By mid-1999, when its internet sales represented 58 per cent of the total, EasyJet because the first airline to make more sales on the internet than through normal telephone reservations. In March 2000, EasyJet reached two million sears, and it took only another three months to reach the three million mark. By 2001, online bookings regularly reached 80 per cent, the highest proportion of online sales for any airline in the world. In financial view, EasyJet plc was listed on the London Stock Exchange (LSE: EZJ) and was a constituent of the FTSE 250 Index on 5th November 2000. In October 2004, the international investment company FL Group was purchased an 8.4 per cent stake in EasyJet. In 2005, FL Group increased its share in the company to 16.9 per cent. Lois (2005) mentioned that, according to the investment house, EasyJet was becoming a paperless company with a powerful electronic infrastructure. The results were lower administration costs, better management information and more responsive decision making. Figure 1 Milestone of EasyJet Chapter 3 Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. EasyJet seems like very good situation and more expertise will predict have great opportunities for the low cost strategy. Resultingly the saturated market and lack of other choice in the British, competition is likely aggravated ineluctability followed by acquisition and coalition, an early sign of which is EasyJets purchase of British Airline subsidiary GO. In UK airline market, gave very less growth opportunities, therefore focus will be on the other continental market. Next step forward in this direction is a new base going Dutch, Berlin, with flights from 11 European cities, and as well on Eastern Europe. Price strategy was also the focus point, its expansion their route network. At last, promotion also needs to convince people that it is safe to fly and constitute EasyJet as Euro largest low fare airline. 3.1 PEST analysis The following factors are likely to have an influence on the EasyJet. Political factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. Economical factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Secondly, mergers and acquisitions is also the low cost airline markets characteristic; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. Social factors The low cost carriers position their product to leisure travellers and non business travellers, however EasyJet has differentiated by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. Technological actors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. 3.2 SWOT analysis Strengths: EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). The brand name EasyJet has all the qualities required for long term memory storage and will not be easy to forget. The airline flies to main destination airports throughout Europe making it very attractive to business travellers. It gains efficiencies compared to traditional carries with rapid turnaround times, and progressive landing charge agreements with airports, maximizing asset utilization. Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. Weaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. On the other hand, the business model can over time become blurred under competitive pressure and consolidation of the Low Cost Carries (LCC) industry. The airline must be continuously innovative to maintain its current advantage in e-tailing. Increased fleet capacity could be difficult to fill during lean periods and in the face of growing competition in a matured market. Opportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. Threats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. Chapter 4 eMarketing Strategy This chapter was analysis what eMarketing strategy has the EasyJet adopted or is planned to adopt and what is the value proposition and differential advantage of this strategy. 4.1 Marketing application of internet marketing Internet based media offer a range of opportunities for marketing products and services across the purchase cycle. EasyJet illustrate the applications of internet marketing since they show how organisations can use online communications such as their web site, third-party web sites and e-mail marketing as: Direct response medium: EasyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the EasyJet site by clicking through to it. Similarly the EasyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. Platform for sales transactions: EasyJet sells flights online to both consumers and business travellers. Customer service mechanism: Customers serve themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. EasyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls. 4.2 Consumer matrix Bowman and Faulkner (1997) were also mentioned that the consumer matrix details that customers have with regard to the service or product offered to them and the prices charged. When used this theory to apply in EasyJet, can guestimate the general perception generated by the market. EasyJets flights was offer the value to consumer as gained the benefits from the online or telephone transaction relative to price appear favourable in comparison to another competitors. In the view of heterogeneous, according to the demands for the service, indicated that, one service meets all demands might be let it to the wrong competitive strategy. More consumers were demand the low cost alternative and price sensitive with the airline segment. EasyJet was in order to attain sustainable competitive advantage by the customer matrix price strategy. 4.3 Marketplace channel structures Channel structures describe the way a manufacturer or selling organization delivers products and services to its customer. The distribution channel will consist of one or more intermediaries such as wholesalers and retailers. The relationship between a company and its channel partners shown in below figure can be dramatically altered by the opportunities afforded by the internet. This occurs because the internet offers a means of bypassed some of the channel partners. This process is known as disintermediation or cutting out the middleman. Benjamin and Weigand (1995) calculated that, using the sale of quality shirts as an example, it was possible to make cost saving of 28 per cent in the case of (b) and 62 per cent for case for (c). Some of these cost savings can be passed on to the customer in the form of cost reductions. 4.4 6 Is of eMarketing In this section, I used the McDonald and Wilson (1999) as the 6 Is of eMarketing to summarised the differences between the new media and traditional media. The 6 Is are useful since they highlight factors that apply to practical aspects of internet marketing such as personalization, direct response and marketing search, but also strategic issues of industry restructuring and integrated channel communications. The 6 Is are Interactivity, Intelligence, Individualization, Integration, Industry restructuring and Independence of location. But in this case, I only focus one of the factors Integration, for used by this theory. The Internet provides further scope for integrated marketing communications. Below figure show how it is just one of many different media channels. When assessed the success of a web site, the role of the internet in communicating with customers and other partners can best be considered from two perspectives. The EasyJet web site can be used as a direct response tool enabled customers to respond to offers and promotions publicized in other media. The web site can also have a direct response or call back facility built into it. The internet can be used to support the buying decision even if the purchase does not occur via the web site. Customer information delivered on the web site must be integrated with other databases of customer and order information such as those accessed via staff in the call centre to provide what Seybold (1999) calls a 360 degree view of the customer. The internet can be used to support customer service. In EasyJet, who received over half their orders electronically, encourage users to check a list of frequently asked questions compiled from previous customer enquiries before contacting customer support via phone. 4.5 Marketing Mix The marketing mix the 4 Ps of Product, Price and Promotion originally proposed by McCarthy (1960) is used as an essential part of implemented marketing strategy by many practitioners. Price Baker et al. (2001) have mentioned that the price element of the marketing mix refers to an organizations pricing policies which are used to define pricing models and, of course, to set prices for products and service. In EasyJet case, low price is a key element of the brand. Used differential pricing, booking in advance makes a ticket less expensive and off-peak travelling. Additional, can get the discounts for tickets though online booking. Product There are many alternatives for barying the prosuct when a EasyJat was developed its onoine strategy. The EasyJet website also has car hire, hotel booking services and links to other EasyGroup website. It also provided point to point services. Place Allen and Fjermestand (2001) were discovered that that the internet has the greatest implications for place in the marketing mix since the internet has a global reach. Internet booking system and open a telephone reservation system were the new channel structures for book the tickets. Promotion Specification of the promotion was usually part of a communications strategy. EasyJet highlights its a number one position among Europes low cost carriers. Printed in bright orange telephone booking number and website link on the side of its aircraft. 4.6 Competitive Strategy Michael (1980) has described three general types of strategies that are usually used by organisation. There are cost leadership, differentiation strategy and market segmentation strategy. But in EasyJets case, only two basic of competitive advantage was used: cost leadership and differentiation. Cost leadership Michaels theory was also adopted a cost leadership strategy which is describe to consumers via the cheap fares offered online. However, Easyjet provided technology advantages in terms of cost reductions, its competitors have followed and created websites of their own, provided extremely competitive rates for EasyJets customers. Consequently, another competitor needs to accommodate EasyJets strategies for retain competitive advantage. Differentiation strategy EasyJet had made prominence attempts to make their product pop out from its low cost airline competitors. McDaniel (2000) mentioned that a product differentiation feature acts as competitive advantage was no longer alive. Also, EasyJet was generally the trend-setter for differentiation its market. Shiv and Alfred (2001) was discovered a matrix for classifies and identifies types of competitive positioning. EasyJet provided differentiation service of many routes to major airports such as Gatwick airport which shifts the focus to high produce traffic while abnegate economic and operative advantages of secondary airports. For the merchandise differentiation, EasyJet provide more variables such as have self check in kiosks, unrestricted baggage restraints, easy of use for the website and booking of tickets, these features of differentiation can helps the customers to enhance their purchase power with EasyJet. Figure 8 Michael (1980) Generic Strategies adopted in EasyJet Chapter 5 Implementation 5.1 How is the management creating new core and extended value for customer? EasyJet have the three main components to create new core and extended value for customer, the first was provide the number one safety airline, the second was build up a number one air transport network, and the last was enhance easyjet.com. Provide the number one safety airline: In 2009, EasyJet saw the introduction of a new Safety Management System (SMS), its provided a framework for safety compliance and manage the two pillars of safety performance at EasyJet. With active support by the European Aviation Safety Agencys European Commercial Aviation Safety team, the Safety Management System was a continuous improvement process. Build Europes number one air transport network: Slot management: EasyJet thinks departure time was very important to all customers, both of business trips and weekend breaks. Different from other competitors, who used smaller, much less convenient airports, and more remote, over 90 per cent of EasyJet aircraft operate into and out of congested airports. At these busy business and facilities, where slots were at a premium, EasyJet work hard to build up their portfolio across Europe. The slot management team has expertise and considerable capability, with over 60 years of extensive contacts and combined experience at European airports. Base Management: Overnight stops can create unnecessary costs. EasyJet were located aircraft and crew by managing the bases, they were able to maximise revenue and improve efficiency. Constantly under review the base location. For example, since 2006, EasyJet increased the number of aircraft based in Italy and France. Such as Luton, they also reduced capacity at under performing bases. Enhance easyjet.com Easyjet.com was the most visited airline site in UK. The web site was EasyJets primary distribution channel and they rebuild and refresh it in 2008. EasyJet also consulted with their customers, identify what was like and dislike about the existing site, and also looked at main pages, both outside and inside the travel sector. The website was built on a scalable platform and more robust and was even easier to use. 5.2 How is the management balancing their online and offline promotion methods? Efraim (2008) mentioned that, in a click and mortar business, the allocation of resources between offline and online activities can create difficulties. Especially in sell side projects, the two activities can be viewed as competitors. In this case, personnel in charge of offline and online activities may behave as competitors. This conflict may cause problems when the offline side needs to handle the logistics of the online side or when prices need to be determined. Corporate culture, the ability of top management to introduce change properly, and the use of innovative process that support collaboration will all Pricing Strategy Traditional methods for determining price are the cost-plus and competitor models. Cost-plus means adding up all the costs involved material, labour, rent, overhead, and so forth and adding a percentage mark-up as profit. The competitor model determines price based on what competitors are charging for similar products in the marketplace. Pricing products and services for online sales changes these pricing strategies in subtle ways: Price comparison is easier: In traditional markets, either the buyer or, more often, the seller has more information than the other party, and this situation is exploited in determining a products price. By facilitating price comparison, the EasyJets internet booking system helps created what economists call a perfect market one in which both the buyer and the sell have ubiquitous and equal access to information, usually in the buyers favour. Online and offline goods are priced differently: In EasyJets pricing strategy, it was difficult for click and mortar company. Setting prices lower then those offered by the off-line business may lead to internal conflict, whereas setting prices at the same level will hurt competitiveness. Differentiated pricing can be a pricing strategy: For decades, EasyJet have maximized revenues with yield management charging different price for the same product. EasyJet is in the B2C marketplace, one-on-one marketing can extend yield management from a class of customer to individual customers. Bockstedt el al. (2005) also mentioned that, versioning is selling the same good but with different selection and delivery characteristics, is especially effective is selling digitized goods. Last minute deals: I attention that, in practice, last minute deals were sometimes offered, often at very low prices. If the airline decides to launch in such offers, either via a reseller or directly, it can set a new price that will allured the lower end of the tourist segment that didnt purchase tickets. Last minute deals were always made very close to the actual flight time. The overall impact of these changes is good news for the consumer. Internet technologies tend to provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers will have to adopt smarter pricing strategies. Specifically, business will have to look at ways of using the internet to optimize prices, primarily through greater precision in setting prices, more adaptability in changing prices, and new ways of customer segmentation for differentiated pricing. 5.3 What impact is the implementation of strategy having upon the performance of the business? To improve results for any aspect of any business, performance management is vital. The process and systems intended to monitor and improve the performance of an organization and specific management activities such as internet marketing are widely known as performance management systems and are based on the study of performance measurement systems. 5.3.1 Defining the performance metrics framework: Kotler (1997) mentioned that measurement for assess the effectiveness of internet marketing also be related to different levels of marketing control. These include strategic control, profitability control, annual plan control and efficiency control. Efficiency measures are more concerned with minimizing the costs of online marketing while maximizing the returns for different areas of focus such as acquiring visitors to a web site, converting visitors to outcome or achieving repeat business. Chaffey (2000) presents a framework of measures which can be applied to range of different companies. Metrics for the categories are generated as objectives from internet marketing planning which then need to be monitored to assess the success of strategy and its implementation. Objectives can be devised in a top down fashion, starting with strategic objectives for business contribution and marketing outcomes leading to tactical objectives for customer satisfaction, behaviour and site promotion. An alternative perspective is bottom up success in achieving objectives for site promotion, on site customer behaviour and customer satisfaction lead sequentially to achieving objectives for marketing outcomes and business contribution. Business contribution A contribution to business profitability is always the ultimate aim of e-commerce. To assess this, leading companies set an internet contribution target of achieving a certain proportion of sales via the channel. When EasyJet (www.easyjet.com) launched its e-commerce facility in 1998, it set an internet contribution target of 30 per cent by 2000. They put the resources and communications plan in place to achieve this and their target was reached in 1999. Assessing contribution is more difficult for a company that can not sell products online, but the role of the internet in influencing purchase should be assessed. Discounted cash flow techniques are used to assess the rate of return over time. Service contribution from e-channels should also be assessed. 5.3.2 Tools and techniques for collecting metric and summarizing results Techniques to collect metrics include the collection of site visitor activity data such as that collected from site log files, the collection of metrics about outcomes such as online sales or email enquiries and traditional marketing research techniques such as questionnaires and focus groups which collect information on the customers experience on the web site. I start by describing methods for collecting site visitor activity and then review more traditional techniques of market research which assess the customer experience. EasyJet was used customer relationship management CRM software to enhance its online booking server and reduce operational costs. Tony (2006) mentioned that CRM was specifically about gather customers information to provide their own customer service through the web. The CRM system was centralised all the data and information and allows innovations in customer service to be deployed and tested. An email marketing automation tool and a pilot voice self service solution is also can provide and enhanced levels of customer support with EasyJet. The CRM service system module was enabled the 1.5 million people who visit the EasyJet website each week, it can recorded end-to-end transactions while they are online, without any interposition from customer service agents. It responds to keyword searches and natural language text, have 90 per cent of customers were resolving queries by used this solution. Chapter 6 Legal and ethical issues Plamer (2005) mentioned that business ethics defines how a company integrates the core values of honesty, trust, respect, and fairness into its policies and practices and complies with legal standards and regulations. The scope of business ethics has expanded to encompass a companys actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations. European companies especially have embraced this expanded definition of ethics. Because of the worldwide scope and universal accessibility of the internet, there are serious questions as to which ethical rules and laws apply. These questions involve an appreciation of the law that is constantly changing. Lawsuits and criminal charges are very disruptive, expensive, and may damage customer relations. The best strategy is to avoid behaviours that expose the company to these types of risk. 6.1 e-Commerce ethical issues Two additional e-commerce related ethical issues are non work related use of the internet and codes of ethics. Non work related use of the internet EasyJet had a policy to avoid the employees used email and the web for non work related purposes. The use of company property for email and inter use creates risk. The degree of risk depends on the extent to which the company has implemented policies and procedure to prevent and detect illegal uses. EasyJet was also held liable for their employees use of email to harass another employee, participate in illegal gambling, or distribute child pornography. Some employees may use the company email to advertise their own business. Used other corporate computing facilities for private purposes may be a problem. Codes of ethics Volonino and Robinson (2004) were discovered that a practical and necessary approach to limit non work related internet surfing is an internet Acceptable Use Policy (AUP) that all employees must agree to. Without a formal AUP, it was much more difficult to enforce acceptable and eliminate unacceptable behaviours and punish violators. Whenever a user signs on to the corporate network, the user should see a reminder of the AUP and be notified that online activates are monitored. Such notification should be a part of a code of ethics. EasyJet have some corporate web policy guidelines, such as issue written AUP guidelines about employee use of the internet and commu

Jewish religion Essay

Judaism is the Jewish religion. It is one of the oldest of the great world religions, and is the mother religion of both Christianity and Islam. Judaism was not founded by one towering personality, as were most other religions. Abraham and Moses are not regarded as founders. Abraham was the â€Å"father of the Hebrew people† and Moses was the â€Å"law-giver†. With the destruction of Solomon’s temple at Jerusalem in 586 B. C. began the scattering of the Hebrews over many lands. From then on Judaism developed as a religion without the priestly class of the ancient temple. Moreover, Judaism is one of the oldest beliefs that are still observed and practiced up to the present and considered as one of the first recorded â€Å"monotheistic† faiths. The Jewish’s values and history are the main part of the foundation of different Abrahamic religions like Christianity, Islam, Samaritanism and the Baha’i Faith. In 2006, Judaism’s devotees are approximately 14 million that makes Judaism faith as the eleventh-biggest organized religion globally. Unlike with other religions, Judaism is totally distinct in such a way that its â€Å"central authority is not vested in any person or group† but it abides in its writings and traditions. This would mean that Judaism religion does not have a head or a leader that oversees them but they rather obey what is written in its writings and traditions. Moreover, the Judaism church is continually bound to a number of religious practices and beliefs, specifically its belief that there is one, omnipotent, omni benevolent, transcended omniscient God who made the heavens and the earth and continually have its control over mankind. The conventional Jewish belief stated that the God who made the universe had made a covenant with the Jewish people only and gave his laws and commandments through Torah. Judaism‘s belief and practices are focused on these laws and commandments (see Asheri, Michael. Living Jewish: the Lore and law of the Practicing Jew, 1999). According to Jewish law, anyone who has a Jewish mother counts as a Jew, even if he or she is not religious. Many Jews do, however, actively follow the religious practices of Judaism. Judaism is one of the world’s oldest religions, beginning some 3,500 years ago in the Middle East. Today, there are about 18 million Jews. They live all over the world, but mostly in the United States, Europe and Israel. There are many different groups of Jews with different ways of practicing their faith. The main groups are Orthodox, Reform and Conservative Jews (see Jacobs, Louis. The Book of Jewish Belief (Behrman House, 2000). The intents of this paper are to: (1) know what Judaism is and how it started; and (2) to compare Judaism to Christianity. II. Background According to the Jewish holy books, the first Jew was a man called Abraham, who is known as the father of the Jewish people. He was the leader of a group of nomadic people, called the Hebrews. At that time, the Hebrews worshipped many different gods. Abraham taught his people that there is only one God and that they should worship only him. Jews believe that God made a covenant, or agreement, with Abraham. If Abraham and his people worshipped God and lived good and just lives, God would look after them and give them a land of their own to live in. This was the Promised Land of Canaan (see Shenker, Israel. Coat of many Colors: Pages from Jewish Life (Doubleday, 2001). The Jews settled in Canaan but centuries later, famine forced their descendants to move to Egypt in search of food. They worked for the Egyptians but were treated like slaves and their lives were extremely miserable. God remembered his promise to Abraham and sent a man called Moses to lead the Jews to freedom. Several times, Moses asked the Pharaoh to let the Jews go, but each time he refused. Only after God sent ten terrible plagues to Egypt did the Pharaoh change his mind. Moses led the Jews out of Egypt and into the desert. After 40 years of wandering, God guided the Jews back to the Promised Land (see Prager, Dennis, and Joseph Telushkin. Nine Questions People Ask About Judaism (Simon & Schuster, 1999). The Jewish scriptures are called the Tenakh. They are divided into three parts—the Torah (5 Books of Teaching), the Nevi’im (21 Books of the Prophets) and the Ketuvim (13 Books of Writings). The initials of the three parts—T, N and K—give the word Tenakh. For Jews, the Torah is the most important part of their scriptures because it contains the rules that teach Jews how to live their lives. These are the teachings that God gave to Moses on Mount Sinai during the Jews’ journey through the desert. They are summed up by ten rules, or commandments (see Musaph-Andriesse, R. G. From Torah to Kabbalah: a Basic Introduction to the Writings of Judaism (Oxford University, 1998).

Symbolism and Imagery in Lord of the Flies

Lord of the Flies Symbolism and Imagery Throughout everyday life people use certain symbols, or images, to relate their feelings and unconscious thoughts to something more tangible and concrete. To a young child, a special blanket might provide them with a sense of security and comfort; furthermore, said blanket may include the ability to calm the child in a state of distress. Someone who had recently lost a loved one, might use objects that contain a degree of sentimental value in order to better hold onto the memories of the lost relationship.The symbol of the maple leaf, to Canadians, represents a sense of belonging and acceptance, a sense of pride and loyalty to a society and culture unique to that of Canada. In his novel Lord of the Flies, Golding provides his audience with endless amounts of symbolism and imagery. Some of the more prominent ones demonstrated in his novel include that of the Conch; representing order and democracy, the Fire; representing hope and rescue, and las tly, but possibly most importantly, that of the Beast; representing Fear and uncertainty.As the novel progresses and evolves, so too, do the symbols of the conch, fire, and beast. Through the use of his symbols, Golding challenges his audience’s pre-societal-conceived views, provides an overall commentary about the devolvement of mankind, and emphasizes his grander ideas about humanity and the mounting savagery that exists on the island. In the earliest stages of the novel, the symbol of the conch holds an inexplicably awe-inspiring compulsion over the boys. Piggy, being the first to point it out among the creepers, is amazed by its beauty and intricacies.Described as â€Å"glistening† and â€Å"delicate† the conch demands attention, not only in description but as well as sound. â€Å"Gosh! † Ralph had whispered in a sense of wonder following the initial sounding of the booming horn. As the children gather from all corners of the island they are immediate ly drawn to Ralph; â€Å"But there was stillness about Ralph as he sat that marked him out: there was his size, his appearance, and most obscurely, yet most powerfully, there was the conch. †(Golding 19). Through electing Ralph as their chosen leader, the boys make the unconscious decision of emocracy, clinging to their traditions of society and, in turn, their civility and, what could arguably be, their inner â€Å"goodness. † As one of his first roles as Chief, Ralph establishes what is known as the â€Å"Rule of the Conch†: if one wishes to speak, they must hold the conch and cannot be interrupted, except by Ralph thus creating a divide between himself and the average individual of the island civilization- Sufficiently furthering the theory that the conch stands for democratic rule and society.After all, what is society other than rules and regulations made by those in a position of authority meant for the common man to fallow? As the concept of time, both na tural (day and night) and well as artistic (plot development), progresses the conch’s power, and, in turn, Ralphs’, start to diminish. Jacks presence and the evil he represents grow increasingly more powerful and dominant; â€Å"Jack broke in, contemptuously. ‘You’re always scared’ ‘I got the conch. ’ ‘Conch! Conch! Shouted Jack, ‘We don’t need the conch anymore. †(Golding, 37) indicates that the power of democratic society is crumbling under the weight of the growing savagery on the island. Jack begins to outwardly and publicly undermine and oppose Ralph, the rule of the conch and, more largely, society and civility itself. He speaks out of turn, accuses Ralph of being a coward and takes over leadership on multiple occasions; demonstrated in their hunt for the Beast in chapters six and seven- Jack continuously takes the lead while Ralph strays behind to ponder inwardly and with Simon. The conch’s symbol ic meaning depends on the state of the children’s minds. Once power becomes more real to Jack than rules, the conch is meaningless. † (Kinkead-Weekes and Gregor, 7) illustrates that there is no real, physical power to the conch; it is simply a shell- that power is in what society, and individuals within society, allow it to be. In chapter eleven, Castle Rock, Piggy is brutally murdered by Roger while clinging desperately to the conch in his last stand against Jack, his tribe, and, ultimately, barbarity. The rock struck Piggy a glancing blow from chin to knee; the conch exploded into a thousand white fragments and ceased to exist. † (Golding, 200) through the destruction of the conch in such a violent manner Golding extinguishes any lingering hope for Ralph and civility. The audience experiences a complete and utter sense of loss and hopelessness at this point, they mourn not only for the death of Piggy but the realization that their pre-conceived optimistic views on society have been challenged and finally shattered; both literally and metaphorically. The shell, whose sound began as a summons to society, ends as a murderous explosion on the rocks† (Kinkead-Weekes and Gregor, 4) adequately demonstrating that society, like humanity is ultimately flawed, and will collapse when confronted with an opposing force of darkness or even the slightest hint of a barbaric nature and tendency. The symbol of the fire is similar to that of the conch in the respect that it develops thoughout the course of the novel, but differs in the fact that it does not so much devolve, but rather changes shape and takes on two meanings.The fire in fact, becomes a â€Å"double-edged† sword. When one is asked; â€Å"what are the first three things you would do if stranded on an island? † Most would reply with; â€Å"find food, water, and shelter, of course. † Ralphs main priority on the island, after his adventurous exploration with Jack and Simo n, is to be rescued. In the beginning he is dead set on the notion that sooner or later a ship will come by the island and when it does, that the â€Å"grown-ups† will coincidentally pass by, he wants to be ready; â€Å"We can help them to find us. If a ship comes near the island they may not notice us.So we must make smoke on top of the mountain. We must make a fire. †(Golding, 37) indicates that the boys, and Ralph in particular, are mainly focused and devoted to the concept of rescue. All the children go charging up the mountain in eager abandonment to create a fire in the hope that it will increase their chances of salvage; suitably emphasizing the remaining touches of society present within the boys and on the island. Once the fire is made and lit, through the use of Piggy’s glasses, the boys quickly realize that if not controlled and kept in check, the fire can become rapidly dark and dangerous. On ones side the air was cool, but on the other the fire thru st out a savage arm of heat that crinkled hair on the instant† (Golding, 41) through the use of imagery Golding depicts the fire as something â€Å"savage† and threatening, effectively foreshadowing the boys’ barbaric decline. The destructiveness of the fire could also be used as a symbol to parallel the outside world’s perils of atomic warfare; â€Å"A tree exploded in the fire like a bomb. † (47) The loss and assumed death of the boy with the mulberry mark parallels the deaths of thousands of innocent bystanders at the mercy of manmade creations i. e. the fire and the atomic bomb. The chaos and destruction that the fire evolves into corresponds with that of the uncontrolled mass chaos that is warfare. The vigorous importance with which Ralph views the fire becomes the bone of contention that eventually drives him and Jack apart. While Ralph holds steadfast to the importance of the fire , Jack, and most of the other boys, abandon it and allot all t heir time and energy to hunting, regressing into their base instincts of savagery, emphasizing Golding’s theory about humanity that, if given the choice, man will always choose to resort to their barbaric nature.Ironically, by the end of the novel, Ralph is driven from hiding and hunted through the use of the fire. Jacks tribe sets an all-consuming raging fire that envelops the island and destroys all life within it; â€Å"meant as a signal fire for passing ships of planes it becomes, though misuse, a wild beast with a life of its own which invades the whole place†¦ What happens accidentally in the second chapter is done deliberately at the end by the boys turned savages. † (Delbaere-Grant, 78). Golding illustrates the boys making the conscious and all too thought out decision to resort to this act of barbarism.And only through said acts, were they able to achieve a smoke signal large enough to attract the attention of a passing ship; â€Å"We saw your smoke. Wha t have you been doing? Having a war or something? † (Golding, 223) Ralph replies with a sincere nod of the head, but the naval officer continues to treat it all as a joke. The officers’ naivety and complete lack of seriousness pertaining to the events taken place on the island is a symbolic reference to mankind as a whole and it’s propensity for violent ignorance.He could not see that the events taken place on the island were a direct reenactment of the war he himself had participated in and an example that even the most â€Å"civilized† of men are capable of the horrors of murder. No one of Golding’s symbols is more prominently demonstrated than that of the Beast, he allots multiple chapters in the novel to the concept of the Beast. In the first stages of its evolution, there is much speculation as to what the beast actually is. The children contemplate that the â€Å"Beastie† is a â€Å"snake-thing† which then evolves to the imaginar y form a ghost and then to that of a children’s-fable concept of the squid.They use their imaginations to justify and explain the fear and uncertainty that is becoming predominately present with the ever evolving concept of â€Å"the Beast. † Like children anywhere they experience nightmares and illusions about the Beast; they take the unknown component of its existence and turn into something more relatable in order to justify their fear. â€Å"The thing is- Fear can’t hurt you anymore than a dream. There aren’t any beasts to be afraid of on this island. †(88) at this point in the novel all the evidence pertaining to that of the beast is based on imagination and fear. There is no physical manifestation of the beast.Simon is the only who begins to speculate that â€Å"maybe it’s just us† In chapter six, Beast form Air, a dead parachutist falls from the sky to land on the top of the mountain where Samneric are maintaining the fire. Due to the fear already instilled in them by the groups’ speculations of the beast, they immediately become frightened and run away. This physical manifestation and the illustration that it is, indeed, human, greatly contributes to Golding’s intentions regarding the Beast; â€Å" The tangle of lines showed him the mechanics of this parody; he examined the white nasal bones, the teeth, the colors of corruption† (162).The figure that had fallen from the sky, thought to be the beast, is human and, ironically, Beast all in once- furthering Golding’s overall proposition that within all mankind, there holds the innate capacity and propensity towards evil and our own, personal, inner beast. In addition, the manner in which the parachutist is introduced, through the act of falling, is a theme that repeatedly occurs throughout the novel both literally; the planes fall from the sky after it is shot down and Piggy’s fall to his death on the rock protruding from the sea, and metaphorically; the fall of mankind.The fall of the parachutist parallels that of the fall of Lucifer which, discussed in Dantes inferno, is â€Å"neither angelic nor demonic, but profoundly a human reality. † The fall of Lucifer, which theologists describe as the fall from grace, and, in turn, a loss of civility is the result of hubris, otherwise known as excessive pride. The boys, and most in particular, Jack demonstrate pride in the way they view their new society in the beginning.The boys’ view that they are â€Å"proper English boys† and somehow superiorly unflawed, leads to the ultimate downfall of their humanity and lead them straight into the grasp of their barbaric roots. At a key point in chapter nine, A Gift for Darkness, Simon speaks to the lord of the flies, but rather his inner beast; â€Å"You knew, didn’t you? I’m apart of you! Close, close, close! †(158) confirms what he had been thinking all along, that the bea st is something that dwells within, there is no externalization of a beast, simply the evils we see within ourselves and our companions.Through Simon and his foreboding chat with the pig head, Golding demonstrates most sufficiently and prominently the nature of mankind, and externalizes the inner conflict that humanity is sure to face, pertaining to the certain devolvement they face when left to their own devices, stripped of societal law. Golding also states in contrast that the beast is both â€Å"harmless and horrible† (162) meaning that unless confronted and accepted it will take siege.The boys, in their persistent and vigorous denial of fact that â€Å"maybe it’s just us† give fuel to the ever-growing and present fire that is the beast. By fighting so hard to deny their inner beasts the boy unconsciously become beasts themselves; â€Å"Their defense against an imagined external beast allows the beast within them to gain absolute and transform them into mur ders† (Boyd, 16). As the Beast changes and evolves, gaining speed and momentum, the boys’ civil nature diminishes, allowing them to commit terrible and unimaginable horrors ill thought of by society.By regarding the Beast as God-like, offering a ritualistic sacrifice, the boys completely give in to their base instincts and tendencies for barbarism and savagery. They become awed by the power of the Beast and the possibilities it withholds. By the end of his novel, Lord of the Flies, and through his careful use of symbolism and imagery, Golding challenges his audiences view on society, thoroughly and sufficiently enforcing his comments about to the issues pertaining to the devolvement of mankind.He methodically emphasizes his theories regarding humanity and the increasing savagery that exists on the island. Golding demonstrates the conch’s transformation from order and democracy to that of chaos and dictatorship. The symbol of the fire goes from that of hope and re scue to that of danger and destruction. The Beast, on the other hand, transforms symbolically from that of fear and uncertainty to awe and reverence.Through closer observation of Golding’s uses of symbolism and imagery, no matter how diverse and complex the said symbol may be, there is always a reoccurring theme and connection present; savagery. Every path of every symbol leads back to one root, one destination; the savagery in which the boys ultimately resort to on the island, as well as the common link they all have regarding the outside â€Å"real† world. Golding’s symbols do an exceptional job in helping his audience grasp the larger picture that is his novel; mankind’s certain devolvement into savagery.Works Cited Golding, William. Lord of the Flies. London: Faber and Faber Limited, 1954. Print Boyd, S. J. â€Å"The Nature of the Beast† The Novels of William Golding. Sussex, UK. University of St Andrew Press. 1988. Delbaere-Grant, Jeanne. â₠¬Å"Rhythm and Expansion in Lord of the Flies† William Golding: Some Critical Considerations. Ed. Jack Biles & Robert Evask. University of Kentucky Press. Lexington, 1975. Print. Kinkead-Weekes, Mark. Gregor, Ian. William Golding: A Critical Study of the Novels. Faber and Faber Press, 1984. Print.

Need and Small Overall Portion Essay

Need and Small Overall Portion Essay Need and Small Overall Portion Essay Managing change in an environment where the specifications originate outside the enterprise provides a unique set of challenges. This is the scenario for companies serving the engineered to order (ETO) marketplace. Communicating and tracking changes throughout the project’s life-cycle is critical to ensuring the solution meets the needs of the customer and is profitable for the supplier. The change can originate from multiple locations and at any time in the project. Changes initiated during the quote cycle will need a method for quick response so that the quote will reflect the request. Changes received after the order has been processed will need a method of review that will include costs and resource impacts. One of the more challenging aspects of managing change for the ETO enterprise is the approval path for changes received after the order has been received. Sales will often push the change order through declaring that the proposed changes are within scope and should be â€Å"easy enough to do†. Or my personal favorite â€Å"can’t you just†. The decision on whether or not to accept the change needs to be a deliberate one. The change needs to be reviewed within the context and scope of the project by all functions that could possibly be affected. For most organizations this will cause significant delays, making schedule attainment nearly impossible. Instead the effects are dealt with as the project progresses, requiring huge effort to meet the demands of the schedule. The net effect is the amount of time and resources needed to complete the project will balloon. This will impact not only the project of immediate concern, but all other projects as well. For a large number of businesses their ETO business represents a small overall portion of their total units sold. However that portion of the business often utilizes a disproportionate amount of the overall

Analysis of a Public Firm GoPro Essays

Analysis of a Public Firm GoPro Essays Analysis of a Public Firm GoPro Paper Analysis of a Public Firm GoPro Paper Capitalizing on traditional advertising, content marketing and social media, GOP built a ritualistic fan base in sports enthusiasts, professional athletes, and media production professionals. Goops professional line of wearable and mountable cameras are now becoming the most used camera in the market today, making it one of the most innovative and successful cameras in the world. An evaluation of the companys internal strengths, weaknesses, opportunities and threats paints a nice picture of where GOP is and where GOP could be at as a company. Some of the greatest design features of the GOP are the size, durability, and recitalist of the camera and the outer protective casing enabling it to be worn and carried virtually anywhere. GOP focuses on outperforming its competition while at the same time capitalizing on the quality of their product. Goops advertising and brand promotion has successfully targeted and acquired professional attention from a multitude of industry leaders. However, these past marketing strategies left a large portion of the average consumer Feb. ND. With timing being the essence of success, GOP recently filed for and initial public offering set in the second quarter of 2014. The timing of this PIP creates a crucial opportunity to transition the average consumer into a GOP user and acquire more market share. New advertising messages and integrated brand promotions will be utilized to target the travel, leisure and recreation sectors. External Environment A. Market Analysis Goops past marketing efforts have identified two solid markets. The primary market is active adults ages be;en 21 and 45 and a secondary market of teens and young adults between ages 12 and 18. Along with this age segmentation GOP has also focused its marketing towards consumers who re into extreme sport lifestyle. Additionally GOP targets consumers who tend to take two or three vacations a year. These active consumers tend to love travel, willing to document their goals, aspirations, travels and hobbies over social media. GOP loves this demographic because they seem to be easy decision-makers, brand loyal and favor quality over price. The third group which is young adults between ages 18 and 21 tend to travel with their friends on short social outings and trips that fit their hobbies and interests. This group is the highest group of social media users. This group spends on average of 29 or more hours per week online distributing and consuming media. B. Competitive Analysis Goops main competitors are Sony, Contour, and Camembert. GOP make! Up 84% of the action camera market share, following next is Sony with 7%, then Contour with 8 and Camembert with 1%. Sony is a viable competitor because its unmatched image quality. Other competitors closely match Goops design, mounting and protection of the camera. Other competitors such as the Contour feature laser alignment and GAPS tracking. These feature: are key in developing professional quality videos. The GAPS feature lets users rack and remember where videos were taken. Still GOP dominates the market because they are the most well know brand and are leading the edge of portable action cameras. GOP has a global industry scope. More than half Of all GOP sales are outside of the US. The outlook for action sports cameras in my opinion will not go out of style anytime soon and is an attractive fad for young adults. Internal Environment A. Company Profile I. History In 2002, Nicholas Woodman created the idea of the wearable camera. The evolution occurred when the camera was moved from the writs to an apparatus that can be attached to any device. GOP became the first company that solved the issue of how do you captured images and video when people are in their moments Of excitement where it is just too inconvenient to hold the camera. The key feature of GOP systems would be the outer protective shell which- has the ability to rotate upon itself, creating a durable camera that is water and shock proof and can be mounted to anything. The evolution enabled people around the world to state document their everyday lives. From sports to scientific research these innovative cameras captured it all. Ii. Employment GOP employs hundreds of people. GOP looks for independent, creative thinkers to join their team. GOP employs people in many different sectors. From firmware and hardware development to finance, legal and marketing. Go pro has a job for you. Locations of employment include San Mateo and San Francisco California, New York City, Munich Germany, Sheehan China, Hong Kong and Amsterdam Netherlands. Ii. Product Lines The first GOP was introduced to the market in 2004. The GOP camera has evolved from HAD Hero to HAD Hero 4. The new HAD Hero 4 includes key features such as ultra-high definition resolution, shooting PM photos at 30 frames per second. Goops feature super wide angle lenses that operate at extreme low lighting conditions. All Goops are light weight and are versatile and customizable. The editing software included is a powerful enough to handle your toughest footage. Iv. Quality GOP Quality is second to none.

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Written by Charles Dicken Essay Example for Free

Written by Charles Dicken Essay The tension built up is temporarily lifted as a perfect and surreal atmosphere is created, The rhythmic was of the sea upon the reef was becoming audible now, and it had a pleasant sound in his ears; the water washed along the side of the canoe, and the paddle dripped between each stroke. Presently he began to doze. This perfect setting dispels all current tension, and as the men relax Evans begins to fall asleep. Although appearing to dispel tension I believe this also creates tension. The reader is drawn into a false state of security with this perfect setting and oversees the fact that the men are falling asleep on an unknown land that they are not well adapted to. This is not as clear and straight forward as the rest of the tension contributing to the build up, but still has an effect on the reader and adds to the tension build up. Between line 51 and line 56 a reminder of the hazards and consequences of the island are highlighted. A wrecked ship and the crew are described, a shipwrecked crew thinned by disease, a quarrel or so, and the needs of discipline, and at last taking to their boats never to be seen again. This shocking and disturbing story instantly creates a massive amount of strong tension; the reader will immediately relate this short story to the men currently exploring the island and believe there is little hope for them.  Sikes and Nancy was written by Charles Dickens in 1869 and this story deals with a great deal of effective tension build up and one of the most infamous criminals of all time! Extremely effective and powerful tension is created immediately in this story as it starts with a description of the infamous Fagin. Fagin is the stereotypical criminal of the time; he is aggressive, impatient and overall experienced in pick-pocketing. Fagin the receiver of stolen goods was up, bedtimes, one morning, and waited impatiently for the appearance of his new associate, Noah Claypole, otherwise Morris Bolter; who at length presented himself, and, cutting a monstrous slice of bread, commenced a voracious assault on the breakfast.  The planning of misdeeds and crime is an obvious and fairly weak source of tension here, There seemed, indeed, no great fear of anything interrupting him, as he had evidently sat down with a determination to do a deal of business. Misdeeds are highlighted between lines 43 and 47 as Fagin shows Noah the woman he is to follow. The feeling of no-good is emphasised for the reader here. Fagin pointed out a pane of glass high in the wall to Noah, and signed to him to climb up, on a piece of furniture below it, and observe the person in the adjoining room. Is that the woman? Fagin nodded yes. Tension is well-built here and is effective on the reader. The reader is aware of how much Fagin is paying Noah to do the job in hand; à ¯Ã‚ ¿Ã‚ ½1. In those days à ¯Ã‚ ¿Ã‚ ½1 was a great deal of money for a job, so suspicions arise for the reader and immediate and very effective tension is created. We begin to imagine just how important this job is, as someone so tight-fisted and intimidating as Fagin is willing to pay so much for one job.  Although not completely obvious at the start, the setting of the story itself builds very strong and effective tension. In this time that the story is set in especially, London was a grim, sinister and dangerous place to be. The shadowy labyrinth of streets, back alleys and tunnels are the perfect environment for criminals like Fagin. This setting alone creates so much potential for bad things to happen, the reader would pick up on this sooner or later and an extremely powerful sense or tension is created.